- What if I told you that you
only need to change one thing,
and once you do,
it could be the difference
between zero views,
and views that are in the thousands,
hundreds of thousands, or even millions.
Would you do it?
You may say, well, maybe,
what's the thing though?
It's titles.
Obviously, we've talked
about titles before.
If you want people to click
on your videos, though,
they are crucial.
So recently I had a meeting with an expert
on writing YouTube titles.
His name is Jake Thomas,
and the last time we did a video with him,
you guys seemed to really love it.
So this time I wanted to
ask Jake about the methods
for coming up with an effective
title in the first place
so that you have the best chances
of tapping into that human psychology.
Tapping into that curiosity.
Two primary methods that he uses for this,
and the first one is the Picasso Method.
- That is the best way to
increase the likelihood of success
for your channel.
Picasso supposedly said
that good artists borrow,
and great artists steal.
So we can use that on our YouTube channels
to come up with good ideas,
come up with thumbnail ideas,
and just write better titles.
- Everyone is stealing
from each other on YouTube,
and it's honestly fine.
However, blatantly copying
other creators is not okay,
and it's not what Jake,
or myself are trying
to encourage you to do.
You should look to take
successful concepts
from other creators.
And here's an example that Jake shared.
- Let's say I have a fitness channel.
My competitor has a video about
How to Get a Six Pack in 10 Weeks.
I might make a video about
10 Tips to Get a Six
Pack in 10 Weeks, right?
So they're similar, but
I'm not exactly copying.
- One of the biggest ways
creators mess this up
is that they go into their
competitor's channel,
they search by most popular,
and then they pick the
videos on that channel
that have the most views,
and they just aim to make a similar video,
but oftentimes they miss
one very important detail.
And that is, today,
this video might not be getting the views
that it once got maybe five years ago.
Of course, if you are
doing this type of research
be sure to take advantage
of vidIQ's Trending tab.
- [Jake] So the Trending
tab looks at what videos
are working right now.
You can filter by, like, views per hour.
So vidIQ actually shows you,
hey, these videos are
getting views right now.
- The closer you copy those titles
of those successful videos,
the better chances you have at succeeding,
especially, if you're a new creator,
and you don't really know yet
what's gonna get people
to click on your content.
No one's watching your videos yet anyway,
so you have a lot of room to test here.
And, hey, even if you're copying
the same exact topic somebody else did,
I don't want you to
necessarily worry about that.
Just ask yourself this.
- Do you watch one tutorial,
or one video on how to do something?
No, you probably watch a bunch
of videos on that subject.
Everybody's voice is different.
People just kind of gravitate
to one person or another.
- With the Picasso Method,
you're not the one leading in the charts.
Somebody else is,
and you're trying to use their
ideas to inspire your own.
So there's always gonna be an upper limit
as to how much success
you could have with the Picasso Method,
but that is where the DJ
Khaled Method comes into play.
- That is where we remix
proven ideas from other niches
with proven topics from our niche.
- That might sound a bit
complicated, so let me explain.
Our channel educates creators
on how to grow on YouTube,
but even we can leverage the title
How to Get a Six Pack of Abs in 10 Weeks.
A proven topic in our own niche
is How to Get More Subscribers.
So all we need to do is
remix this title and we get
How to Get Your First 1,000
Subscribers in 10 Weeks.
Another example that absolutely crushed it
for an entertainment channel
was 20 Halloween Candies
You Should Never Eat.
Remixed for our fitness channel,
10 Back Exercises You Should Never Do.
I did have one very important
question for Jake here.
How do I find the right
channels that are in niches
that are similar to my own,
but different enough to where I could get
some of these really cool
inspirational titles?
- Do you think of, like,
kind of the big major niches?
So like health, wealth and relationships
is one good place to start,
if I have a fitness channel,
so that's in health.
I might think of other health
channels, so maybe nutrition,
maybe like healthy habits
or productive habits.
Then you can also go in relationships.
So like dating advice, marriage advice.
You can also go in wealth,
so like marketing, or
finance, or even real estate.
So think about, like,
those really broad topics.
Open up in, like, an incognito mode,
or like a fresh account on YouTube.
Start searching a bunch
of different topics
in those related niches,
and, like, start with one.
Let's do just finance, right?
So we'll start looking up,
like, best credit cards,
or, you know, how to save money,
how to open up a retirement account,
how to open up a savings
account, you know, best banks.
Just start searching all of those terms,
and then see what videos are ranking,
you know, the top five for those terms.
Add those to your Model 100.
Once you've watched some of their videos
go and see what YouTube
is recommending and then,
you know, go watch some of those channels.
Maybe add those to your Model 100.
And then once you've done
that, like, 20, 30 minutes,
go to YouTube's homepage,
and then see what videos
are recommended there.
- So in short, you start by
searching for these channels.
They should start to
get recommended to you,
and then you should be able
to find them in your homepage
relatively easily,
but if you really wanna keep some tabs
on very specific channels
that you're learning from
then you might wanna use
vidIQ's Competitors feature
if you are a vidIQ user.
- You know, have like a big
list of your competitors,
and your Model 100,
and you could go through
each one of those one by one,
but it's gonna take you a lot of time.
So that's why you have vidIQ
with the Competitor feature.
So just go down and like,
you know, sort by views
time period this month,
and see what channels are
working for them right now.
And that's, like, the quickest way.
- Let's see, just checking my notes here.
Yeah, this is a lot for one video.
What I'm gonna ask you to do, actually,
is subscribe to Jake's free newsletter.
It's called "Creator Hooks."
And I'll let Jake explain
a little bit more about it.
- "Creator Hooks"
sends out five proven
video ideas every week.
I've been using the DJ Khaled Method
for, like, three, four years now.
Brings in a bunch of video
ideas from different industries,
and I send out five videos
every Monday morning,
so that you can see
what is working outside of your industry.
And then, also, kinda
break down why they work,
and then how I would use it
for other different industries.
- And if you would like to learn
a little more about human psychology,
so you can trick people
into watching your content,
then you wanna watch this video next.
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